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Marketing With SBA Nov 5, 2020

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Over the past few weeks, Marli has spoken about how SBA’s flexible and customised approach can give your organisation a competitive edge. Now we get into the nitty-gritty – our teams! The heart of SBA.

Specifically today our Marketing team in Melbourne. Marketing is a complex undertaking, and without your own marketing team, you could be missing opportunities!

Let us help both delight your clients and enrich future prospects by improving your brand and corporate identity, start to engage your community and tell your organisations story.

Don’t forget to subscribe! Feel free to comment any topics you’d like us to explore in the future!


Marketing 101 Transcript

Over the last few weeks we’ve spoken about team SBA and how we help our clients, now we thought we’d focus on what we can help with!

First up this week, meet our marketing crew. Experienced in a host of marketing activities and functions, they can help improve your corporate identity and get your brand known.

Without access to a marketing team, a way forward with marketing your brand can be difficult to conceptualise.

Website content production and management, production and distribution of video content, social media content and engagement, community management, copy writing, animation and graphic design, it can be a lot to take in!

At SBA we’ve created an intuitive system to help define and develop a marketing plan tailored for your firm or business. Our Marketing activities can be broken into two separate phases, conceptual and ongoing.

Developed in house – our marketing and brand definition survey uses branding concepts to distill the essence of your brand, enabling consistency of look, feel and voice.

With any marketing strategy consistency is key. To retain a continuous brand experience, we use the outcomes from the brand definition survey to develop a style guide.

Essentially, a set of rules for all aspects of your brand. Your logo, colours, how they’re used as well as typefaces, formatting and design. From company collateral for print and web, to content you share via your social media channels and everything in between.

Wherever the client experience occurs, your brand message is presented the same way, helping associate confidence and loyalty.

Once the conceptual phase is complete, you can then provide direction around the frequency and combination of ongoing tasks.

The ongoing marketing plan construct is dynamic – it can be scaled up or down at any time, depending on your needs.

Tasks and a content calendar will be plotted through a Trello Board which clients have direct access to, enabling simple, streamlined collaboration and input on an ongoing basis.

Team SBA will assist you every step of the way – keeping your website current, your social media, social and your captive audience engaged!

Contact us today for a sample marketing plan so you can see for yourself what we can do to boost your marketing strategy. We can also help with ad hoc marketing tasks in any sort of frequency or scale. Once off social engagement strategies, website asset overhauls or corporate videos, it’s up to you!

We’re also offering a free style guide for the first 2 clients to sign up for a marketing plan this month with a value up to $500. It’s amazing value and a great step forward to a consistent brand message.

Don’t miss our cast next week where we’ll introduce you to another of our world class teams and how they can help you gain that competitive edge.

And if you haven’t already, check out last week’s where I go into detail on our flexible deployment model – we make outsourcing a viable strategy for any business.

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