We talk a lot about white-label and how it can help you punch above your weight – but what is it exactly?

What Is A White-Label Service?

White-Label – the term comes up a lot in what we do at SBA, so what is it?

White-Label is all about supporting your brand with access to resources that may be difficult or not cost-effective to obtain generally.  For us, an opportunity to complement and support your team while promoting and protecting your branding to your end clients.

A white-label service refers to a product or service created by one company and then rebranded and resold by another company as if it were their own. The term “white label” originates from the practice of placing a white label on a generic product, allowing the purchaser to add their branding and identity.

In the context of services, a white-label service typically involves outsourcing a particular service or solution to a specialized third-party provider. The provider delivers the service under the branding and name of the purchasing company, making it appear as if the company itself is offering the service.

For example, a law firm primarily focusing on corporate law may collaborate with a conveyancing specialist to provide comprehensive property transaction services under its brand. By leveraging the white-label conveyancing services, the law firm can expand its service offerings, meet its clients’ property-related needs, and generate additional revenue without establishing an in-house conveyancing department.

White-label services can be nimble – organisations can quickly enter new markets, diversify their offerings, and leverage the expertise of specialised providers. It also allows them to focus on their core competencies while still meeting the demands of their customers.

Interested to learn how white-labelled products can engage your clients whilst saving time and money, speak with us today!