Our marketing and brand definition survey was created in-house and uses branding concepts to distil the essence of your brand, allowing consistency of look, feel, and voice.
To maintain a consistent brand experience, we create a style guide based on the results of the brand definition survey.
A set of guidelines for all aspects of your brand. Your logo, colours, how they are used, typefaces, formatting, and design are all essential considerations.
New Sites
Our development team primarily works with WordPress. We create sites ranging from campaign landing pages and microsites to global sites to support individual marketing campaigns.
Our web projects follow a tried-and-true process that includes the following stages:
Existing Sites
Clients frequently come to us with an existing site that is a few years old and, while the bones are still sound, requires a complete visual and content overhaul to perform better with Google search algorithms and be more relevant to customers.
There are frequent security or stability concerns and constant spam from forms or published email addresses. Search rankings are typically declining or non-existent.
Our team will assess your site, perform a technical audit on security and user experience, and then recommend the best course of action.
If it is cost-effective, we recommend that the existing site be refreshed. However, if remediation costs are prohibitively expensive, we will propose a new construction.
We can also shoot a brand story video that could feature a brand spokesperson that helps you convey your brand ideas and values more effectively.
Why outsource marketing from SBA?
Tight Cyber Security
We take strict actions to keep up a tight cyber-security system and keep all the client information confidential. The IT team takes extra measures like encrypting and limiting the access of every machine. Only the designated team gets access to your data after our IT team clears all the Cyber-Security steps.
Project Specific
We deploy our services and skills as relevant and needed by the client. So whether you are an SME starting with a new website launch or an established firm looking for renovations on your site, SBA’s got you!
Dedicated Team
Team SBA becomes a core part of the firm’s team. So there is the in-house team and also team SBA (the away team as we call it). The same team SBA team members undertake the work for the client which ensures process familiarity. If any team SBA team member finishes up with us we do not come back to the client for more training for a new team member – we ensure internal knowledge processes are able to train any replacement team member. This reduces training costs for our clients.
Reduce Key Person Dependence
Having team SBA as part of the service delivery framework means the client is able to reduce key person dependence especially where knowledge of the process is concentrated in one or two in-house team members. Over a period of time, documentation of processes as part of engaging team SBA ensures that key person dependence is reduced for the firm.
Fresh perspective
Marketing is always about how you spin your brand’s story with a perspective. Our team in SBA has mastered the art of out-of-the-box thinking and will add the touch that your website needs to stand out from its competitors.
Contact Us
Get in touch to explore how SBA’s outsourcing solutions can complement your in-house team and expand your client service delivery options through flexible resourcing.
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+61 3 9863 8122
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Level 1/1 Queens Rd, Melbourne VIC 3004
