Social media management is the process of creating, scheduling, publishing, analysing, and engaging with content on social media platforms. It is an essential aspect of any digital marketing strategy, as it helps businesses to reach, engage and interact with their target audience.
The experts at SBA streamline the process of your social media marketing efforts. Our social media management team marketers help you maximise your web presence, build your company's brand reputation, increase your reach and ultimately drive optimal leads towards your business.
We build social media marketing strategies that complement your marketing efforts and grow your business.
Facebook Marketing
Facebook has a massive sea of daily active users, including your current and future clients. You should harness the aggregator’s reach with engaging content to stand out. When it comes to Facebook Marketing, we help you create helpful and relatable content for your clients by channelling your business solution as the gateway to their goals.
We comprehensively use the features of Facebook Images, Videos, Facebook Links, and Facebook Ads that consistently increase your target reach. Each business goal requires a different approach, and our team creates an extensive content calendar to optimise your social media marketing efforts.
Instagram Marketing
The visual nature of Instagram makes it an excellent fit for content with images, illustrations and videos. Instagram Marketing humanises your company. Our team of savvy marketers help you conduct competitive analysis and determine the nature of your target audience. After in-depth research, we help you build a consistent brand on Instagram that grows your Instagram follower base.
LinkedIn B2B Marketing
LinkedIn is the hub of decision-making executives and has a vast potential to connect you with an extensive network of professionals across the globe. LinkedIn Marketing should be an essential part of your social media management strategy if you want to generate qualified leads.
Our marketing solutions create engaging posts that keep up with the latest trends. We also manage your paid campaigns and connections and produce research reports with the help of LinkedIn Sales Navigator. We analyse your audience behaviour and create a social media plan that maximises your business outreach.
What kind of social media marketing services do we offer?
Creative Strategy
Team SBA first examines your existing brand elements and social media identity to understand the tonality of business communication across all social channels. Based on your current success and our in-depth research, we create strategies to build awareness, develop customer loyalty and drive leads. Our content and channel strategy could include video editing, photo editing, graphic design, copyrighting, hashtag management and calendar management.
Publishing and Planning
Sometimes what works on one channel has a different popularity on the other social media platform. Our team stays on top of every algorithm change and schedules your content within the suitable timeframe and frequency. After publishing, our team also assists you with inbound community management by responding to your account's incoming messages, comments and interactions. As the conversation around your brand increases, we help you by tracking the brand perception and maintaining engagement with posts that tag you and comment about your brand.
Analytics and Reporting
For Team SBA, it's not just about publishing content on social media. We keep an eye on the performance of all the social media marketing efforts. We use social media analytics tools such as Facebook Business Manager to check the engagement around link clicks, page impressions, campaign performance, audience demographics and consumer sentiments.
Our team can also create reports on A/B testing and let you know what type of content, design, and CTA works for you.
Advertisements
When you want to further grow your social media presence, social media ads reveal your business to a targeted group with a higher conversion rate. Our team looks at the social standing of your competitors and creates more focused ad campaigns with compelling visual assets.
We track the target audience’s behaviour, reach, engagement, click-through, and conversion rates. In the end, the goal is to optimise the campaigns to get the best ROI.
Contact Us
Get in touch to explore how SBA’s outsourcing solutions can complement your in-house team and expand your client service delivery options through flexible resourcing.
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+61 3 9863 8122
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Level 1/1 Queens Rd, Melbourne VIC 3004
