Marketing Support

At SBA we’ve created an intuitive system to help define and develop a marketing plan tailored for your firm or business. Our Marketing activities can be broken into two separate phases, conceptual and ongoing.

Developed in house - our marketing and brand definition survey uses branding concepts to distill the essence of your brand, enabling consistency of look, feel and voice.

With any marketing strategy consistency is key. To retain a continuous brand experience, we use the outcomes from the brand definition survey to develop a style guide.

Essentially, a set of rules for all aspects of your brand. Your logo, colours, how they’re used as well as typefaces, formatting and design. From company collateral for print and web, to content you share via your social media channels and everything in between. Wherever the client experience occurs, your brand message is presented the same way, helping associate confidence and loyalty. Once the conceptual phase is complete, you can then provide direction around the frequency and combination of ongoing tasks.

The ongoing marketing plan construct is dynamic - it can be scaled up or down at any time, depending on your needs.

Tasks and a content calendar will be plotted through a Trello Board which clients have direct access to, enabling simple, streamlined collaboration and input on an ongoing basis.